If there’s one big name in the Nigerian entertainment industry that has been around for decades and is still very much in the thick of action, it is none other than Joe Nazal, the ‘Lebanese-Nigerian’ entertainment entrepreneur of international repute. Nazal of Diageo fame has been around for, like, forever. His staying power is something worth a special course in top institutions of learning around the world. Nazal, best known for his deep understanding of the workings of the entertainment industry, has proved his mettle over and over again and again.
His capacity to turn brands into iconic household names is a well-known fact in the marketing world. Nazal carved a niche for himself as a marketing specialist during his golden days at Daego, where he elevated the Ciroc brand into the class of elitist brands across Africa. Nazal also repeated the impressive feat at Coca-Cola Nigeria, where he covered himself in glory as the head of reserves. Over the years, the Joe Nazal brand has evolved into one of the most sought-after entertainment brands, heralding new innovations in the entertainment world. With a multimillion-dollar investment in high-octane restaurants and exotic lounges, Nazal has become one of the biggest investors in the Nigerian entertainment industry. His world-class Zaza restaurant and lounge, located in the heart of Victoria Island, has continued to dominate the large chunk of the showbiz crowd on Lagos Island. It is the preferred destination for men and women of means, the affluent, and decision-makers in Nigerian high society.
Described as one of the veterans in the Nigerian showbiz scene, Nazal has maintained relevance in the entertainment industry thanks to his bright personality and resourcefulness. He’s never known to rest on his laurels. Nazal is always injecting fresh ideas into his businesses. And his constant pursuit of excellence has placed his brand miles ahead of competitors in the Nigerian hospitality and entertainment industries. No doubt, Nazal’s continuous revamping of his business has paid off. He’s currently on top of his game, holding on to the rankings as one of the biggest personal brands in the Nigerian entertainment industry.