Tayo Okoya, founder of World Black Fantasy, popularly known as WBF, recently put Nigeria on the global map when he starred in a Visa ad campaign alongside Liverpool superstar Mohamed ‘Mo’ Salah’. The advertisement, which was shot in Manchester, United Arab Emirates (UAE), where WBF is domiciled, begins with the line, “What a lucky guy! At least that’s what it looks like.” The advertisement sponsored by the American payment card services corporation Visa encourages entrepreneurship and the power of consistency in pursuing one’s dreams. Hitting the nail on the head, the Visa campaign shines a light on the creativity capabilities of Okoya. And how he was able to bring his passion to fruition through determination and admirable work ethic. Despite his privileged background, Okoya’s journey to international stardom wasn’t a walk in the park. Everything he’s been able to achieve, he worked hard to get. Okoya has proved his mettle in the fashion industry over and over again. Now, he’s on top of his game, breaking new ground and setting new standards.
Okoya’s fashion brand, WBF, is known for serving exotic goods and exhibiting pop art and culture globally. WBF’s mission was clear: to clothe everybody in the world (children, young adults, adults, and the elderly). Sticking to its mission of global dominance, WBF, which started in Nigeria, has successfully taken over the fashion sphere in Dubai and the Asia market in general. Continuing its onward and upward story, WBF is spreading across other major fashion cities across the world. The brand’s progression is attributed to its originality and creativity. Under Okoya, the brand has recorded significant milestones, including exhibitions at global fashion shows. Not only that, WBF has also become the favourite brand of many Nigerian music stars, such as Davido and others. Okoya’s forte lies in fashion, and he’s good at what he does. Okoya has done well for himself and his image. His bright personality has won him a wide network of friends from all walks of life. For WBF, the global takeover mission is still alive. With Okoya leading from the front, the sky is certainly the starting point for WBF.